The American Football League, established in 1960, was innovative both in its commitment to finding talented, overlooked players—particularly those who played for historically black colleges and universities—and in the decision by team owners to share television revenues.
In Mavericks, Money and Men, football historian Charles Ross chronicles the AFL’s key events, including Buck Buchanan becoming the first overall draft pick in 1963, and the 1965 boycott led by black players who refused to play in the AFL-All Star game after experiencing blatant racism. He also recounts how the success of the AFL forced a merger with the NFL in 1969, which arguably facilitated the evolution of modern professional football.
Ross shows how the league, originally created as a challenge to the dominance of the NFL, pressured for and ultimately accelerated the racial integration of pro football and also allowed the sport to adapt to how African Americans were themselves changing the game.
When pro football players formed a union to stand up against the NFL for their own interests, they chose lawyer Ed Garvey as their Executive Director. The NFL Players Association (NFLPA), would take on the NFL over player contracts, collective bargaining agreements, and antitrust suits. It lobbied for players’ free agency, contract rights, and impartial arbitration of disciplinary disputes. Garvey navigated strikes, lockouts, scabs, stooges, lies, as well as the sports media complex—to maintain players’ dignity. According to the league, the players were to take what they were given and “never ask why.”
In Never Ask “Why,” journalist Chuck Cascio presents the late Garvey’s rich account of the early years of the NFLPA, taking readers among the players as they held the league accountable to play fair. Learning from their mistakes, the NFLPA would succeed in curbing commissioner Pete Rozelle’s disciplinary power and striking down the Rozelle Rule’s absolute control over free agency.
Garvey tells the intimate stories of how pro football players, rivals on the field, rallied together to stand up for themselves. He worked tirelessly to change a system that exploited players and even controlled the media. In the end, Garvey shows how the NFLPA transformed the state of pro sports leagues today and how, even still, they work to keep down the players on whose backs they profit.
The National Football League is one of the most significant cultural engines in contemporary American life. Yet despite intense and near ubiquitous media coverage, commentators rarely turn a critical lens on the league to ask what material and social forces have contributed to its success, and how the NFL has influenced public life in the United States.
The editors of and contributors to The NFL examine the league as a culturally, economically, and politically powerful presence in American life. The essays, by established and up-and-coming scholars, explore how the NFL is packaged for commercial consumption, the league's influence on American identity, and its relationship to state and cultural militarism.
The NFL is the first collection of critical essays to focus attention on the NFL as a cultural force. It boldly moves beyond popular celebrations of the sport and toward a fuller understanding of football's role in shaping contemporary sport, media, and everyday life.
Contributors include: David L. Andrews, Aaron Baker, Michael Butterworth, Jacob Dittmer, Dan Grano, Samantha King, Kyle Kusz, Toby Miller, Ronald L. Mower, Dylan Mulvin, Oliver J.C. Rick, Katie Rodgers, and the editors.
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